AI that turns healthcare enquiries into booked patients.
Vertical software for UK dental practices, medical-tourism clinics and solo practitioners, built on Claude.
Products
Three products, one engine.
UK dental practices
CareDental
WhatsApp-native AI lead recovery and follow-up.
- WhatsApp follow-up
- Objection detection
- Weekly reports
Medical-tourism clinics in Türkiye
CareNova
AI patient conversion for international clinics.
- Configurable engine
- Clinic templates
- English and Turkish
UK solo and small aesthetic practitioners
CareNova Practice
Booking, consent and deposits in one flow.
- Online booking
- E-signature consent
- Deposits
Why Etna
Why a dedicated healthcare AI company.
Vertical depth
Each product is built around one kind of provider, with its own roles, workflows and language, rather than a generic chatbot with a healthcare skin.
Compliance-first
Consent, data handling and advertising rules shape the product from the first design, guided by UK GDPR and ASA/CAP requirements.
Self-running operations
Follow-ups, reminders and reporting run on their own, so a clinic's team spends its time with patients, not chasing enquiries.
How we work
How we work.
- 01
Listen to the clinic
We start with how the team handles enquiries today, and what gets missed.
- 02
Ship in days with Claude Code
Small releases, built and tested with Claude Code, put in front of the clinic quickly.
- 03
Measure with built-in forecasting
Reporting and forecasting sit inside the product, so progress is visible rather than assumed.
- 04
Iterate weekly
Each week's numbers and feedback shape the next release.
In numbers
- Median first-response time
- Figure to follow
- Enquiries handled
- Figure to follow
- Clinics live
- Figure to follow
- Follow-ups sent
- Figure to follow