Approach
How Etna builds.
A small company, built around AI agents from the first line of code.
AI-native from day one
Our products were designed around AI agents rather than adding a chatbot to an existing system. The conversation, the follow-up and the reporting are built to be handled by software, with people stepping in where judgement matters.
How we build
We build on Claude for three reasons: the quality of its reasoning in messy, real conversations; Anthropic's safety posture, which matters when a patient is on the other end; and a long context window, so an agent can keep a whole enquiry history in view.
Agentic operations
The same thinking runs our own growth. A self-running demand engine, built from agents that handle repeatable outreach and follow-up, keeps work moving while a person reviews what it does.
One founder, plus Claude
Etna Healthcare is run by Baturay Özden in London. The three products and this website were designed and built with Claude Code, which is why the company is small and releases are frequent.
Compliance-first
Patient communication is regulated, so consent, data handling and advertising rules are designed in from the start, guided by UK GDPR and ASA/CAP requirements. Our products handle enquiries and operations. They do not diagnose or make clinical decisions.