Press kit
Press kit.
Logos, colours and a boilerplate for articles, partner pages and programme listings.
Boilerplate
Etna Healthcare Solutions Ltd is a UK-based, AI-native software company building vertical SaaS for healthcare providers. Its products, built on Claude, are CareDental, WhatsApp-native lead recovery for UK dental practices; CareNova, patient conversion for medical-tourism clinics in Türkiye; and CareNova Practice, booking, consent and deposits for solo aesthetic practitioners. Founded in London in 2025 by Baturay Özden, it is registered in England and Wales (No. 16619515) and follows UK GDPR and ASA/CAP guidance. They handle enquiries and operations, not diagnosis.
80 words
Logos
Use the wordmark at 100px wide or larger. Below that, use the icon alone.
Colours
basalt-950
#0E0F11
basalt-900
#16181C
basalt-700
#2B2F36
ash-100
#F4F2EE
ash-200
#E7E3DC
ember-500
#E8622A
ember-600
#C94F1F
moss-500
#4F7A5A
Typography
Geist Sans for headings and text, in weight 600 for display. Geist Mono for labels and data.
Founder headshot
Press contact
For press enquiries, email hello@etnahealth.co.uk.