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Press kit

Press kit.

Logos, colours and a boilerplate for articles, partner pages and programme listings.

Boilerplate

Etna Healthcare Solutions Ltd is a UK-based, AI-native software company building vertical SaaS for healthcare providers. Its products, built on Claude, are CareDental, WhatsApp-native lead recovery for UK dental practices; CareNova, patient conversion for medical-tourism clinics in Türkiye; and CareNova Practice, booking, consent and deposits for solo aesthetic practitioners. Founded in London in 2025 by Baturay Özden, it is registered in England and Wales (No. 16619515) and follows UK GDPR and ASA/CAP guidance. They handle enquiries and operations, not diagnosis.

80 words

Colours

  • basalt-950

    #0E0F11

  • basalt-900

    #16181C

  • basalt-700

    #2B2F36

  • ash-100

    #F4F2EE

  • ash-200

    #E7E3DC

  • ember-500

    #E8622A

  • ember-600

    #C94F1F

  • moss-500

    #4F7A5A

Typography

Geist Sans for headings and text, in weight 600 for display. Geist Mono for labels and data.

Founder headshot

Headshot to follow

Press contact

For press enquiries, email hello@etnahealth.co.uk.